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The platform is rolling out a updated setting that allows them to cut down on the quantity of AI-created media appearing in their streams. This move comes as the company announced that it currently hosts over 1 bn content made with AI.

Trial and Implementation

The new functionality is undergoing trials over the coming weeks before a full-scale release. This shift comes amid a rise in content created by AI, spurred by new AI video creators.

AI Proliferation Online

Recent reports that nearly one in 10 of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A large amount of this output is considered mass-produced AI material, a label for inferior, factory-style content that is often illogical or bizarre.

Based on user feedback that numerous viewers like content created using AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the option to adjust the amount of that, according to their own choices,” said a spokesperson.

Scale of AI Content

TikTok shared that there are now 1.3 billion videos on its app labeled as AI-generated. In total, in excess of 100 m media items are submitted to the service every day, making AI-generated material a minor part of its complete catalog.

User Control Features

Viewers will be capable of reduce or increase the amount of AI content they see by opening the topic control setting in the application and choosing “AI-generated content”. Other topics that can already be modified under the tool encompass current affairs, style, aesthetics, and dance.

Platform Guidelines

TikTok’s policies mandate content makers to identify “realistic” AI-generated content, and it prohibits dangerous fake videos of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be taken down under its terms of service.

Additionally, the app will henceforth add an “AI-made” label to content created with its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from trying to bypass the tagging system.

Educational Initiatives

The platform is also introducing a $2 million AI literacy fund for experts and organizations to develop educational content about using AI responsibly. This project will assist charitable organizations focused on educating computer science.

Content Safety Approach

The platform has defended its safety measures, following discussion over plans to lay off hundreds of safety staff in Britain. The company is planning to reduce a significant number of roles in its trust and safety department in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.

A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content before it has to be seen by people. TikTok stated a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to intervention by its automated systems.

We believe it is crucial to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”